Blogging for your business can seem time-consuming and when there are other more pressing tasks to be completed, blogging for your own company can often get pushed to the bottom of the pile. However, creating quality content that is informative and worth sharing while it requires significant time and effort to research and write, it also is essential in today’s climate for building a successful business.

The higher you rank with Search Engine Optimization, the more traffic you will gain which means more customers and a blog also gives you the space to show your customers and potential customers that know that you know what you’re doing and are an expert in your industry.

So, to make the process a whole lot easier and quicker, here are a few tips to help.

Store Your Ideas

One of the biggest challenges most people encounter when it comes to writing is thinking of the ideas and topics to write about. Inspiration can come from anywhere, so it’s essential that you have one place where you can store all your, so they’re there for when you need them. Have a little notebook on you at all times or use a notes app on your smartphone to capture your ideas.

Create A Content Plan

While it might seem that this will take even more time, it will save you time in the long run if you take the time to create a content plan. Your content plan should be in the form of a calendar, and it is where you will track types of post you will build and when you will publish each one.

You should also note your promotional strategy in your content plan for each post you publish as well as checking relevant, notable days of the year which you can use to inform your blogs or relate to.

Schedule Time To Write

Schedule time for yourself to write and pick the times when you feel most creative and alert.

Choose a time when you’re likely to experience the least distractions and make sure you stick to your schedule and make it a habit.

Back Up Your Work

Do not wait for your site to get hacked or infected with malware before implementing a backup strategy. Save yourself time and hassle and backup your blog. You can hire a professional to help you to do this.

Use Analytics

Aside from using the comments and social-sharing statistics to help judge how well your content is resonating with your audience, you may want to look at implementing more formal analytics. Google Analytics will give you a good idea of the kind of articles that your audience is enjoying or reading the most as your site’s analytics will show you who visits and on which pages they spend the most time.

If you’re taking your blog to the next step and looking to make some money off it, then there are lots of tools for saving time on that too. For making money off ads on your site, you can manage Google Ads automatically, but most importantly, if you can save time on your writing process, you can allow more time for promoting your articles and your business.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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