For the majority of us, depending on what business we are involved in, there is a high chance that we will need to exhibit our products and/or services at some point or even give a presentation or speech. There are so many factors and elements which go into creating and carrying out such things and, therefore, the chances are you will require some help or at least some tools to aid you.

This is exactly where exhibition stand designers come in. They are the best in business for creating display stands and fixtures for such events. What are display stands? They are basically a tool created for advertising purposes. A good one will grab the attention of the potential consumer(s) and appeal to their wants, needs and interests. A lot of important elements, such as, appearance, structure, use of information, graphics, text, color scheme and assembly all need to be carefully considered when constructing a display stand, as a good and effective one will have a direct positive impact on sales.

These display stands can be used at a whole host of events, such as, exhibitions and presentations as mentioned, as well as trade shows, conferences and displays. Exhibition stand designers listen to your needs and exactly what you are trying to project and what message you are trying to get across. It is then their job to sketch, plan and ultimately put together an effective display stand.

It is important to utilize the services of an expert when it comes to this sort of thing because if you do not then it really will show. Spending a bit of money on the services that exhibition stand designers have to offer will soon cover its self and pay dividends in the end when you find you are raking in more clients and, therefore, making much more profit.

But, what should your exhibition stand look like? What should it include?

Have you got an upcoming trade show or exhibition? If so, these events are all about standing out for the right reasons. You want everyone in attendance to be amazed by your company and what you have got to offer. Nonetheless, in order for that to be the case, it all begins with having the best exhibition stand. The stand is responsible for creating attention and attracting people to your part of the venue. Keeping that in mind, let’s now look at some excellent ideas for custom exhibition stands that you should definitely consider using…

The color scheme of your stand is undoubtedly one of the most important things. You need to get the balance right. You want to make a big statement, yet you certainly don’t want to hurt people’s eyes! Moreover, it is imperative to consider branding, as you may wish to use the colors of your company’s logo. One of the best options to go for is a color scheme whereby you have one vibrant color and another conservative color. This creates the ideal blend because whilst you are standing out from the crowd you are also keeping it professional. A good example of this would be a turquoise and ivory color scheme, or how about fuchsia and grey? This combination works really well. Think about it… If you were to go for two conservative colors you run the risk of being ignored and blending in with the background. However, if you go for two loud and vivid colors you are going to give those in attendance a headache and you will lack a degree of professionalism.

The next thing you should think about is the shape of your exhibition stand. In the past, it was the norm to simply go for box shape stands. However, companies are becoming more experimental and unique shapes are undoubtedly coming to the fore. This offers you another excellent way of standing out from other organizations at the event. Moreover, it is not only about going for something ‘different’, as unique shapes can help you to highlight and accentuate certain areas of your stand. This is where finding a high-quality exhibition stand designer comes into play. They will help you to determine what shape is going to work best for you specifically. In some cases, 10×10 trade show booths will be better because they work well for the space available to you and all of the other elements going on. Experts are best placed to advise on this.

Last but not least, there is one tend that has been passed on from the digital world and is likely to be used a lot throughout 2019, and this is typography. This is something you should certainly consider using to full effect on your custom exhibition stands. Adventurous typography and contrasting styles present you with the chance to make your stand more noticeable than other companies in attendance.  

If you want some inspiration, it is certainly worth taking a look online and on social media to see how other brands have gone about exhibition stand design for the trade shows they have attended. While you should not simply copy what other businesses have done, this is a good way to get those creative juices flowing. It should spark off some ideas for your own display.

To conclude, when it comes to an exhibition or trade event, you have to do everything you can to make sure your exhibition stand generates the most attention. Nevertheless, it is important to do this the right way. If you use the three suggestions that have been mentioned in this article, whilst keeping your brand in mind, you are granted to have some success.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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