Social media is such a powerful tool to use in order to increase the visibility of your brand within the marketplace. Figure out which platform speaks to you the most. If you love spending time on YouTube, this is the perfect platform to invest your time in. If you’re a lover of all things related to Facebook, open up a new Facebook fan page to get started. Once you’ve decided on the platform that works for you, it’s time to create amazing high-quality photos and videos to showcase your message. Consider the following four tips to get it done.

Create a Content Creation Schedule

Consider how often you’d like to publish fresh, new content. If you’d like to share content every day (which is wise), lay out an editorial schedule. You might decide that you’d like to share two new videos each week and five new photos. If you’d like to post solely during the work week, get clear on that.

Use the Right Equipment

Understand that you don’t have to go out to purchase a DSLR camera in the beginning. In fact, you can use your smartphone in order to take beautiful pictures and videos. Understand that the lighting is an important component. You can always use natural light to your advantage in the beginning. Then, you can build a collection of lighting tools. Remember that sound is an important component to include. Whether you use lapel microphones or more high-tech options, understand that the sound can make or break the video experience.

Edit Your Posts

Know that the beautiful videos and perfectly-curated videos you see on Instagram require editing. In order to edit well, you’ll need to have great editing software. If you have certain laptops, the software might come in the package. Otherwise, you can subscribe to certain programs, and receive access to the editing software. It’s also important to have one of many excellent internet providers and a solid connection. Always save your work as you go. It’s also wise to backup all of your work.

Be Consistent

While you might invest a significant amount of time in the preparation process, it’s equally important to remain consistent. If your followers only see your content once every two weeks, they’ll lose interest, unfollow and move on.

There are so many people you can reach with your content. Don’t get sidetracked by social media influencers and brands that are more established than your own. Focus on your journey. Cultivate your voice, and commit to the process. As you do so, you’ll be able to reach your social media goals.

By Lizzie Weakley

Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.

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