Getting your brand and your company noticed by your target audience can be a big challenge. It is made even worse when you are a small business trying to get your brand noticed in front of many other larger companies. However, there are some ways that you can start the process of getting your brand recognized by your customers and letting them know you are there and what you sell.

Strong Brand Identity

The first thing you need is, of course, your brand, and it needs to be strong to get your customers attention. Think about what you want your brand to say to your customers and how it will influence them. It is more than just a design; it is also the way your company will be known and recognized across the country and perhaps the world. Think about other companies that have a strong brand, what is it about their logo that stands out and lets you know who they are? Your logo doesn’t have to be complicated or have too much color; in fact, if it is too busy, your customers might not be able to recognize it when they see it. If you don’t think that you can design a logo or know enough about branding, then you can always hire someone to help you.

Use Influencers to Market Your Brand

Around 75% of companies now use influencers to market their companies, and that’s because they see the benefit of having their brand spread across a wide area by people that customers trust. If you want to use influencers to grow your brand, then you need to find people that can make the best use of your products or services and ask them to write or video a review. Usually, you will need to find influential blogs or YouTube channels and ask them to participate in a review. Some companies offer their products for free to those that are reviewing them, and some offer a discount to the reviewer. You can also get some businesses that will pay the blogger a fee for their time and review, though the review is always impartial. These types of marketing can be hugely effective, especially if the product fits in well with the blog topic and audience.

Add Branding Around the Company

The easiest and most cost-effective marketing tactic is to add branding to your company cars or your uniforms. Many companies do this, especially if they have stores because it allows customers to see who works there. It is also good advertising for the company when your workers travel to and from work because your brand can be seen on their uniforms by passersby. If your workers travel a lot and have to wear formal clothing such as suits, then branding can be tricky. However, you can have coins made by companies like those on this website, that can show your brand in a more formal way. You can also have brand signage made up for your company cars that will be visible to people other than just your clients. Some of these signs can be removed when you don’t need them.

Develop a Strong Website

Your website is the gateway to your company because many customers will go there first before considering purchasing anything. For that reason, you need to have a website that has a strong brand throughout and also a clear message of what your company does. You need to draw your audience into your site and keep them there long enough to buy something. The way you can see if this is working is to look at the analytics for your site. It will show you the bounce rate which is how long each person stayed on your site. The longer they stay, the better it is for your site. What you also want is to have your site easy to navigate, because your customers will leave if they get lost or cannot find what they want.

Email Marketing

One of the best ways to get your brand noticed is to place it in front of your potential customers. You can do this by running marketing through your email list so that everyone can see your special offers and the new products you are selling. You don’t want to bombard your customers with emails, or they will see it as spammy and may ask to be removed from the list. You should also ensure that the emails offer your customers something worth reading or they won’t read it. There are now many email marketing apps that help you design the best template for you.

Social Media

There are many social media platforms out there, and they are all incredibly important to your business. If you haven’t set up any platforms yet, then you should seriously consider doing so as soon as possible. Most of your customers will be on social media in some form, so you will be allowing them to see your brand which will keep you in their minds as they do their shopping. However, don’t just post about your products or services, you also need to use it to engage with people and try to start conversations. That will encourage people to share your posts and click through to your website as well. Another fun thing to do on social media is to run competitions. You can either announce the competition and have a link to your website for more information or run it entirely through your social media account. Whatever way you decide to do it, competition will not only get your existing customers involved, but they will also likely share it with others which could generate new orders.

Getting your brand noticed is more than simply putting posts on social media or upgrading your website. You also need to ensure that you are active in your social platforms and that you are prompt with replying to messages and questions. The more you engage with your customers, the more they will remember you and your brand.

 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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