Marketing is something that is essential to any business in order for you to hit all your targets and make as much money as you possibly can. That’s the end goal that everyone wants to achieve – success.

It’s down to you as the owner to think of new ways of implementing ideas to get where you want to be. Fortunately, you can make your life a lot easier by having loyal, educated employees by your side, as these are the ones that give you strength and support you through tough times. They’re your helping hands that pull you up and get the job done.

This is why brand compliance is always a necessary feature that they have access to so that they are able to stay in tune with the overall company, but maintain their own individual freedom to protect their visual identity system and take back control.

Now, one of the best forms of marketing that you can do is through social media. We often hear how much of a positive impact it can have on a business. But how can you make sure you take advantage of these online platforms, and your marvelous employees?

Here are a couple of ideas.

A rundown.

Hold a weekly rundown where you sit with all of your employees and talk about how the week has gone. This is for you to find out all the information you need in order to track how things are going, but your team also get the opportunity to bring things to your attention that you may not have thought about, and that not only helps the business and makes you a better owner, but your employees will feel like they really matter because you are allowing them to be heard.

They may have new ideas that you can implement to your business in terms of a new way of communicating with potential customers through social media direct messaging, other than just email and calls. This is a modern touch that will keep you bang on trend.

Branch out.

While you most likely already have a social media account for your business, you may not have considered branching out. You should provide each employee their own (business) account that refers back to the main one, but allows them to post their own content that they deem as being valuable depending on the kind of industry you’re in.

Audiences like to see diversity, so the idea of them being able to have access to never before seen things from different perspectives can really give you the upper hand amongst your competitors. They can post behind the scenes pictures of how your business runs, and even various discount codes and offers to keep everyone hooked.

Now you have a couple of ideas, think about how they can help you and your team to go above and beyond. The world is a competitive one nowadays, especially in terms of business, so the more you do to stand out – the better.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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