Starting a business in the modern world isn’t like it used to be. Unlike in the past, companies today have the chance to start working on their customer base long before their work has properly started. Generating hype, making people aware, and starting to sell your products before they hit the market is a great way to hit the ground running with some big sales. Of course, though, how exactly can you achieve a goal like this? To help you out, this post will be exploring one of the oldest methods out there to give you an idea of what can be done with a tool which has been around since the dawn of the web; a mailing list.

Some Background Work: To begin the process of generating some leads, you will first need to create some content which will appeal to your potential customers. Blog posts, podcasts, and videos are the best for this. The content you produce should be designed to help users, without selling anything to them, giving them the chance to see your business in a good light. You will also need a basic webpage which can collect your email addresses and store them securely for you.

Getting People To The Site: Once you have some basic content and a form for people to use, it will be time to start working on getting people to your site. Companies like SMR Digital can help you with this part of the job, working to ensure that as many people as possible see the site you’ve put up, without having to spend loads of time on it yourself. As one of the best ways to achieve a goal like this, businesses will use social media to host small competitions and giveaways which will draw a lot of people to sign up.

Collecting Their Data: The website you produce needs to be designed with one thing in mind; data collection. Users should be drawn to forms wherever they go on the site, being given the option to sign up to a regular newsletter or other content. To make sure that they let you keep hold of their data, you will have to keep producing quality information for them to read or watch, or they might get bored and unsubscribe from the list.

Using These Leads: Making use of the leads you generate this way will take a little bit more work. It might take a little while before the content you push towards users can be used to sell them something. They need to trust you before you can try this with them, and it will be important that it remains a secondary part of your effort going into the future. It may only take a single email before you’re able to sell to a huge group of people using a method like this.

Hopefully, with all of this in mind, you will be able to start working harder on the time you put into the leads you generate for your business. This sort of effort doesn’t have to be too hard and can give you a huge advantage when you’re first getting started in the world of business, but it will still be worth putting loads of effort in to make sure that you succeed.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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