Nowadays it seems like almost anybody can start their own business. The rise of Ecommerce means that anyone with a small amount of cash and an internet connection can seemingly set up their own booming business. But it’s important to remember that the majority of businesses fail within their first year of operation. In fact, it’s pretty rare that any given venture will make it past the first five years.

Sure, a lot of money can be made from flash companies that come and go in rapid succession of one another. But if you’re going to put your name on something, you likely want it to be a lasting success. So, how can you establish your own new business with confidence and without worrying that everything will fall flat at the first hurdle? Read on to find out!

Education

Education is a vital tool in the set up of any business. Sure, you may be able to get a site up and working without any existing knowledge of the world of commerce, but if you want to actually make a living and profit from your brand, then you’re going to have to have a deeper understanding of the trade you’re going into. There are so many elements that comprise a business’ success that it would be almost impossible to become an expert in all of them.

But generalized business courses can give you a pretty expansive basic understanding of all of the components of success. You can then choose an area to specialize in. Take something like mba accounting and finance. This will give you a more in-depth and thorough knowledge of your company’s finances and how to best deal with them.

Research

Research is an extremely undervalued tool in many startups. Why? Well, so many new business owners make the mistake of basing their brand entirely on one given product that they believe will be successful. But just because you think something is good, doesn’t mean that the general consumer market will. Before investing in product design and development, marketing, and advertising, it’s absolutely essential that you do your research.

This will help you to determine several things. First, you can scope out your target demographic. You will be able to find out whether they’re interested in your product, what they believe you could improve about it, and perhaps most importantly, how much of their disposable income they’d be willing to part with in exchange for it. This will help you to develop a product and set a price point that will see sales come rolling in. You will launch your product confident in the knowledge that it has true potential to sell.

Now, education and research are just two ways to boost your confidence. Education will ensure that you feel confident and comfortable in your ability to run your business and keep it above water. The research will serve as a safety blanket. It ensures that you make the best-informed decision when it comes to the goods your business is dealing in!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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