This may sound like a slightly harsh statement, but customers can be a little shallow at times. In reality, this is actually quite understandable. After all, there are so many businesses out there all vying for their attention all at once that many customers have no other choice but to judge many of them on the most surface elements. If they tried to delve in deep to the ins and outs of every business that they saw, then they wouldn’t have time to do anything else! Because of this, there are few things more important when it comes to connecting with your customers than your first impression. The first impression that people have of your business is likely to impact the way they see it as a whole from that point onwards. A good first impression can make someone far more receptive towards your business. However, if you make a bad first impression is doesn’t matter how amazing your business is, customers aren’t going to be interested. With that in mind, here are some things that you can do to help your business make a great first impression.

Have a well-designed website

 

Thanks to the rise of the internet over the last decade or so, the vast majority of customers are going to find your business online through search engines like Google. This means that your website could well be the very first thing about your business that any customers see. Because of this, you need to make sure that it’s impressive from the first instant. First and foremost it should be visually appealing.

Use complementary color schemes throughout, and you can use sites like EyeEm to find high-quality images that can make your site even more engaging. You should also make sure that everything about your website is clear. If it isn’t easy to navigate, then it won’t matter how good it looks.

Find ways to stand out

Of course, even with all of these things, it can still be difficult to make an impact on any potential customers considering just how much competition there is out there. If you want your first impression to really last, then you need to find ways to stand out.

This could be a creative marketing campaign, special offers for new customers, or even something as simple as making it clear what it is that your business has to offer that others don’t. Whatever method you choose, make sure that it is clear to any potential customers right away. If you have something remarkable to offer, but you’re not making it obvious, then it’s as good as useless.

Make the important stuff obvious

Figure out what customers really want from your business and make sure that those are the things that are at the front and centre whenever a new customer discovers it. Everything from the name of your business to the branding to the way in which you visually advertise yourself can let customers know exactly what to expect from your business.

That way they will know in an instant whether or not you’re able to provide the things that they need, rather than having to take the time to read more heavily into the fine print of your business.

 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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