How Social Media Has Affected the Exhibition and Event Industry

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Like so many other areas of the business world, social media has really made an impact upon the exhibition and event industry. Because of social media and the changes that it has brought about over the last few years, you need to refine the way that you do business and the way that you take advantage of things like tradeshows to sell your products and/or services to more people.

Continue reading to learn more about how social media has affected the exhibition and event industry so you can be prepared.

Targeting Your Audience and Inviting Them is Easier

One way that social media has helped businesses that plan on attending events is by making it a lot easier than ever to connect with more people. You can tell everyone that you’ll be attending an exhibition or event, and they’ll know exactly where to find you so you can sell directly to them.

In addition to promoting the fact that you’ll be attending a tradeshow on your website, make sure that you also send out information about the event via your mailing list and post about it multiple times on all of your social media channels, from Facebook and Twitter, to LinkedIn, Instagram, and everything in between. This could help you attract more interested consumers straight to your booth.

The Need for a Stellar Exhibition Booth is Greater

Because of social media and the promotional outlet that it has provided to so many businesses of all sizes, you really need to make more of an effort to differentiate your exhibition booth from the rest of the competition at a tradeshow. After all, if all of those other companies are already inviting their own guests, you need to find a way to effectively steal their attention away from the competition and to your booth.

For the best results, you should hire a professional, such as a Finesse exhibition designer, who knows exactly what it takes to use your budget to create an exhibition stand that will effectively attract the highest number of customers.

Use Mobile Devices to Collect Information

Everyone has at least one social media channel that they use to connect with family and friends, as well as the businesses they enjoy most. And they’re also surfing through their social media networks while they’re on the go, such as at a tradeshow or other event, thanks to their mobile devices.

Therefore, to appear modern, you need to have a mobile device, such as a tablet, at your exhibition stand. Use this to show videos of your products in action, as well as to collect the information of consumers interested in learning more about what you have to offer. By incorporating this technology into your booth, you’ll attract more people, and you can even use the mobile device to immediately connect with people on your social media channels.

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As you can see, social media has really affected the events industry and changed the way that businesses should approach tradeshows. Keep the above things in mind so you can succeed at every exhibition you attend.

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